The Pandemic Forced Us to Completely Embrace Digital — and It Worked.

How We Helped Increase Voter Participation & Change the Culture Around Voting in 2020

  • Building massive volunteer texting teams on Slack
  • Engaging both big-name celebrities and hundreds of lifestyle micro-influencers
  • Plugging into the latest TikTok and meme trends and Gen Z focused platforms
  • Using the digital reach from big brand and community partnerships
  • Building out livestream parties on Zoom and IG Live that mixed special guests, music, and volunteer trainings together to keep the momentum going
  • Plugging into big cultural moments (online of course!) including music festivals like Roots Picnic and Lollapalooza, and the biggest trends on IG like joining in on DJ D-Nice’s ‘Club Quarantine’ and even dropping into the Verzuz battles.



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When We All Vote

We’re shaping the promise of our democracy through voter registration and participation. Because #WhenWeAllVote, we can change the world.